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  • 9 Oct 2024 8:16 AM | Anonymous


    With warm weather behind us, and cold weather approaching, we will be drycleaning garments and household items that contain fabrics that possess insulating qualities which provide warmth to the wearer. These fabrics may often present unique challenges when drycleaned.

    Soft Woolens and Woolen Knits

    Soft woolens and woolen knits should be turned inside out to avoid abrasion on the “face” of the fabric. Chenille, soft woolens such as cashmere, angora, and mohair as well as loose or open knit woolen fabrics should be placed in a net bag during cleaning. Use a fragile cycle that reduces cycle time and mechanical action. If your machine does not have this cycle, run 3-5 minutes on a high solvent level with limited agitation.  Limited agitation means that the wheel is turned a few times during the course of cleaning and drying. Run in a “dry load” (no moisture) to avoid shrinkage. Dry at the minimum drying temperatures required by the type of solvent used. It is a good practice to pre-measure the dimensions of the garment prior to being processed so that it can be blocked to its original dimensions.

    Down-Filled Items Follow the care label instructions. Some down filled items must be wet cleaned or laundered. Follow the laundering instructions, including water and drying temperatures. Some down filled items must be dry cleaned in a specific type of solvent (it will be written within the care label). Don’t assume that you can process a down item if you don’t have the correct type of solvent. When wet cleaning or laundering down items, make sure that the washer and dryer are large enough to accommodate the item. Never crowd a commercial dryer or dry a down item in a household dryer- there won’t be enough room for proper mechanical action or airflow. Dry downs with white tennis balls or clean white sneakers to increase the mechanical action that is needed to disperse and “fluff up” the down. Some care labels state that a laundered down filled item can be hung to dry. By doing this, the down may not evenly disperse within the pockets or will remain hard and settle to the bottom of the pockets. If the care label gives this method of drying, we suggest that a signed release of liability should be obtained from the customer prior to processing. If the down article is to be drycleaned, it should be rinsed in clear solvent. This will prevent any non-volatile residue (such as detergent or oil released from the down) to cause streaks or swales. Most dry cleaning machines have a pre-programmed cycle for downs. If there are streaks surrounding the cross-stitching, manually extend the extraction time after the rinse cycle; re-rinse and reclaim.

    Silk Knits Silk is a fabric that is often used alone or as a blend with other yarns in the fabrication of knitted garments.  Examine knitted silk garments for dye loss, discoloration, fading and dye bleeding,  Check for fading from sunlight and atmospheric gas by comparing exposed. Dry clean knitted silk and silk blends with the same procedure as woolen knits.

    Leather and Suede Leather and suede garments may have numerous serviceability issues since the skins are not uniform and are subject to different tanning and dyeing processes during manufacture. It is necessary that the cleaner receiving these garments inform the customer of potential problems. The customer should be made aware that it is the job of the cleaner to restore a used and soiled garment to a wearable condition. There is no guarantee that the garment can be restored to its new and original condition. Because of this, we suggest that a signed release of liability be obtained prior to accepting any suede or leather garment for processing.    

    Bonded Leather (Stretch Leather and Lamb Leather)Manufacturers are creating stretchable leather garments by bonding a thin leather veneer to a tricot backing, using an adhesive binder that is applied with heat and pressure. In many cases, the manufacturer may shred leather scraps and fibers into a pulp, mix them with polyurethane, and then bond the mixture to a tricot backing. The end product of both of these processes is commonly known as “Stretch Leather” or “Lamb Leather” The serviceability of a bonded leather fabric depends upon the use of an adhesive binder that will not dissolve when it comes into contact with drycleaning solvent, or lose its integrity when heat is applied to the garment during the reclamation cycle. If the bonding process was faulty, the leather veneer will separate from the tricot backing, or the pulp mixture may shred, peel or separate from the tricot backing. Since bonded leather is often used on form fitted or body molded garments, the leather veneer or pulp mixture may separate from the tricot backing or shred in the areas of the garment that are subjected to excessive stretching or flexing (such as the seat and knees of slacks as well as the elbows of jackets or blouses). Because of the serviceability issues concerning bonded leather, we suggest that they be hand cleaned using commercial leather cleaning products that can be manually applied to the skins.


  • 1 Oct 2024 1:59 PM | Anonymous


    Step 1: Review Last Year’s Campaigns

    Take a look at last year's holiday emails. Identify which campaigns were successful—did they get many people to open, click, or even make a purchase? Learn from these insights so you know what to repeat and what to improve. If you don’t have data from last year, consider researching examples from competitors or look at general holiday email statistics for inspiration.

    Step 2: Segment Your Email List

    Split your contact list into groups. Not every customer has the same needs. Some may be interested in discounts, while others want information on new products. Common segments could include past buyers, people who have opened your emails recently, or VIP customers. This helps you send the right message to the right people.

    Step 3: Set Your Goals

    Determine what you want to achieve with your holiday emails. Examples might include increasing sales by 20%, getting more people to visit your store, or improving your email open rate by 10%. Write down your goals so you can create targeted campaigns and measure success.

    Step 4: Plan Your Email Calendar

    Create a schedule for your emails. Decide how often you want to send messages: maybe once a week leading up to the holidays, with an extra reminder during big sales like Black Friday or Cyber Monday. Mark these dates on your calendar and plan the content for each email. Be mindful not to overwhelm your subscribers with too many messages.

    Step 5: Craft Engaging Subject Lines

    Subject lines are crucial because they determine whether someone opens your email. Make them exciting but short—try including a sense of urgency like "Limited Time Offer!" or personalization like "Just for You, [Name]." Always test a few different options (this is called A/B testing) to see which works best.

    Step 6: Design Eye-Catching Emails

    Use a tool like Canva to create visually appealing emails. Use festive images that represent the holidays, such as snowflakes, presents, or ornaments. Make sure your email is easy to read: use large text, short paragraphs, and buttons that stand out so customers know where to click. Don’t forget to make sure the email looks good on mobile devices too, since many people will read your emails on their phones.

    Step 7: Create Strong Calls-to-Action (CTAs)

    Each email should have a clear action you want readers to take, such as “Shop Now,” “Claim Your Discount,” or “Sign Up.” Use buttons or bold text to make the action stand out. Place the CTA near the top and also repeat it towards the bottom so readers see it no matter where they stop reading.

    Step 8: Include Exclusive Offers

    Make your subscribers feel special by giving them exclusive discounts or early access to sales. Highlight these offers in your emails with phrases like "Special Offer for Subscribers Only." It can motivate people to act faster and feel valued as part of your community.

    Step 9: Test Before Sending

    Send a test email to yourself and a colleague to make sure everything looks right. Check all the links, ensure images load properly, and proofread the content. Mistakes like broken links or misspellings can make your business look unprofessional.

    Step 10: Track and Adjust

    After sending your emails, track their performance. Look at how many people opened, clicked, or purchased from each email. If one message performed poorly, adjust the next one—perhaps by changing the subject line or using a different image. Keep learning from each campaign to improve results.


  • 1 Oct 2024 1:56 PM | Anonymous

    Transition Your Wardrobe for Fall and Winter

    As the leaves turn golden and the air grows crisp, it's time to refresh your closet for the cooler months ahead. Follow our expert tips to ensure your garments stay pristine through the seasonal shift.

    1. Bid Farewell to Summer Staples

    Before tucking away your sundresses and linen shirts, give them a proper send-off:

    • Professional cleaning is key: Invisible culprits like sweat and sunscreen can leave lasting marks if left untreated.
    • Think ahead: A thorough clean now means fresh, ready-to-wear pieces when summer returns.

    2. Outsmart the Moths

    Protect your woolens from unwanted nibblers:

    • Clean before you store: Moths are drawn to dirt and organic residues.
    • Natural deterrents: Try cedar blocks or lavender sachets in your storage spaces.
    • Breathe easy: Opt for breathable garment bags or airtight containers for long-term storage.

    3. Wake Up Your Fall Wardrobe

    Revive those slumbering sweaters and coats:

    • Banish the mustiness: Professional cleaning can eliminate stale odors.
    • Crease-free and ready: Say goodbye to storage wrinkles and hello to crisp, polished looks.

    4. Leather Weather

    It's jacket season! Keep your leather and suede looking luxe:

    • Specialty care: These materials demand expert handling.
    • Protect your investment: Regular maintenance prevents wear and tear from harsh weather.

    5. Don't Neglect the Little Things

    Your accessories deserve TLC too:

    • Scarves, gloves, and hats: These often-forgotten items can harbor oils and bacteria.
    • Clean for comfort: Freshly cleaned accessories feel better and look sharper.

    6. Winterize Your Outerwear

    Now's the time for a coat check-up:

    • Insulation inspection: Whether it's down or wool, professional cleaning maintains warmth and appearance.
    • Stitch in time: Minor repairs now can prevent major issues later.


    Download it now

  • 11 Sep 2024 11:08 AM | Anonymous

    Remember, in the competitive world of drycleaning, attention to details like proper detergent use can be the difference between a good cleaning service and a great one. Let's commit to excellence in every aspect of our operations, starting with the foundation of our cleaning process – the humble yet powerful detergent.

    In the competitive world of drycleaning, staying ahead means constantly refining our processes. Today, I want to discuss a critical aspect of our operations that often doesn't get the attention it deserves: the strategic use of detergents in our cleaning process.

    Why Detergents Matter to Your Bottom Line: While our primary solvents handle oil-based stains effectively, detergents are crucial for tackling water-soluble soils. Proper detergent use can significantly impact:

    1. Cleaning Quality: Improved stain removal and prevention of soil redeposition
    2. Operational Efficiency: Reduced need for re-cleaning
    3. Customer Satisfaction: Consistently cleaner garments lead to loyal customers
    4. Equipment Longevity: Proper use can reduce wear on machines and filters

    The Science Behind the Success: Detergents in our machines serve two primary functions:

    1. They bind with water to dissolve water-soluble stains.
    2. They keep loose soil suspended, preventing it from resettling on garments.

    Many premium detergents also contain anti-static agents, further enhancing cleaning quality.

    Choosing the Right Detergent System: There are two main methods for introducing detergents:

    1. Charged System:
      • Pros: Consistent detergent concentration
      • Cons: Requires careful moisture monitoring
    2. Batch Injection System:
      • Pros: Precise dosing, automated moisture control, less still residue
      • Cons: Initial equipment investment

    The batch injection method has gained popularity due to its precision and efficiency, but your choice should depend on your specific operational needs.

    Best Practices for Optimization:

    1. Invest in Quality: Premium detergents can significantly improve cleaning results.
    2. Regular Calibration: Ensure your systems are checked and calibrated by experts.
    3. Staff Training: Educate your team on the importance of proper detergent use.
    4. Monitor and Adjust: Regularly assess results and adjust based on soil loads and garment types.
    5. Consider Water Quality: Local water conditions can affect detergent performance.

    The Impact on Your Business: Optimizing your detergent use can lead to:

    • Higher customer satisfaction and retention
    • Reduced operating costs through efficient cleaning
    • Extended garment life, building trust with customers
    • Potential reduction in overall chemical usage

    I hope this insight helps you understand the critical role detergents play in our industry. By focusing on this often-overlooked aspect of our process, we can significantly enhance our operations and customer satisfaction.

    If you have any questions about optimizing your detergent use or would like to discuss this further, please don't hesitate to reach out. As industry leaders, it's crucial that we continue to refine our craft and share knowledge.


  • 28 Aug 2024 5:00 AM | Anonymous

    Knitting is a process by which needles are used to form one or more yarns into a series of interlocking loops. Knitted garments are desirable because they do not wrinkle easily, will contour to the body, and possess excellent insulating qualities. Knitted fabrics can be made of any fiber or fiber blend, and are used extensively in sweaters, dresses, slacks, jackets, and in a variety of garments for both men and women.

    The unstable shape of the knitted stitch can result in the loss of shape and dimensions in many knitted garments. This problem may be due to the type of knitted construction, the type of fiber or yarn, as well as the type of stabilization or pre-shrinkage treatment used by the manufacturer.

    Some of the problems associated with knitted garments are:

    1.      The stretching and distortion due to the loosely knitted construction of the garment.

    2.      The use of dimensionally unstable thermoplastic yarns (such as acrylic) that will cause the stretching of the garment from mechanical action (drum rotation) as well as from  the heat generated during the reclamation or drying cycles.

    3.      The pilling of the yarns caused by the breakage of the fibers that is the result of abrasion

    4.   The shrinkage of the fabric that is the result of a defective pre-shrinkage treatment.     

    5.      The “felting” (the hardening and compression) of woolen yarns caused by their exposure to water or excessive heat.

    6.      The snagging of the fabric due to the loosely twisted yarns and open or loose construction. This is very common on chenille knitted fabrics.

    7.      The shrinkage of soft woolen specialty knits (such as cashmere, mohair, and angora).

             
    Inspect knitted garments at the so that any pre-existing damage can be detected. Examine the garment for snags and pulled yarns. Examine wool and silk knits for moth and insect damage. Inspect the areas of the garment that are subject to tension and pulling including seam areas where runs and pulled yarns may occur. Examine the garment for uneven hemlines, especially on a garment that contains a bias cut construction. Puckering that results from stretching or shrinkage may be visible in the seamed areas of knitted garments. Pre-measure knitted garments so that they can be blocked back to size after processing.

    Whether drycleaned or wetcleaned, knitted garments should be turned inside out and placed in a net bag in order to prevent mechanical damage such as pilling, snagging, stretching and shrinkage. This practice is especially important when processing specialty knits that contain chenille yarns or with soft woolen yarns such as cashmere, angora, and mohair. When drycleaning knitted fabrics, use a fragile program that reduces cycle time and mechanical action. Reclaim at the minimum temperatures that are required for your type of solvent. It is possible to successfully wetclean many types of knitted fabrics, if you have fully programmable settings on your wetcleaning machine and dryer. Many types of knitted garments (especially those that contain acrylic) must be “hand washed” and laid flat to dry. Refer to the garment’s care label for processing instructions.

    Whether you charge for the de-pilling of knitted garments or include the added labor into your price, knitted garments must be free of pills prior to the blocking of the garment. Knitted garments should either be folded over a strut type of hanger or folded and placed in a sweater bag. Never hang a knitted garment by its shoulders, since it may stretch while hanging (this is known as “growth”).

  • 28 Aug 2024 5:00 AM | Anonymous


    In today's fast-paced world, we're constantly seeking ways to boost productivity and achieve our goals. But what if the key to extraordinary success isn't about working harder, but working smarter? Enter "Who Not How," a game-changing book by Dan Sullivan and Dr. Benjamin Hardy that's revolutionizing how we approach our personal and professional lives.

    The 'Who Not How' Revolution

    Sullivan challenges the age-old question, "How can I do this?" Instead, he proposes a simple yet powerful shift: ask "Who can help me achieve this?" This mindset transformation is the cornerstone of achieving more by doing less.

    Key Takeaways:

    1. Leverage Strengths: Focus on what you do best and find others who excel where you don't.
    2. Embrace Collaboration: Success isn't a solo journey. It's about building a network of skilled individuals.
    3. Abundance Mindset: Shift from scarcity (doing it all yourself) to abundance (tapping into a world of expertise).

    Benefits of the 'Who' Approach

    • Skyrocket Efficiency: Achieve more in less time by delegating to experts.
    • Spark Creativity: Fresh perspectives lead to innovative solutions.
    • Reduce Stress: Say goodbye to burnout by sharing the load.
    • Accelerate Growth: Learn from others and expand your capabilities faster.

    Putting It Into Practice

    Ready to transform your approach? Here's how to start:

    1. Identify tasks you struggle with or that drain your energy.
    2. Consider who in your network (or beyond) could handle these tasks expertly.
    3. Invest in relationships and collaborations that propel you towards your goals.

    Remember, the initial costs of finding your "who" are far outweighed by the long-term benefits of accelerated success and personal growth.

    Food for Thought

    "The question 'Who can do this for me?' will change your life. It's the single most important question you can ask yourself on a daily basis." - Dan Sullivan

    Are you ready to revolutionize your approach to success? Start asking "who" instead of "how" and watch as new possibilities unfold before you.

    P.S. Have you read "Who Not How" or applied its principles? We'd love to hear your experiences! Reply to this email and share your story.


  • 20 Aug 2024 1:06 PM | Anonymous


    In today's rapidly evolving economic landscape, dry cleaning business owners face unique challenges that can threaten their stability and growth. From fluctuating customer demands to rising operational costs, maintaining a successful business requires strategic planning and resilience. This is where CleanGuard comes into play. Developed by the National Cleaners Association (NCA), CleanGuard is a comprehensive guide designed to help dry cleaning businesses not only survive but thrive in any economy.

    Diversification of Services

    One of the key pillars of CleanGuard is the diversification of services. By expanding your service offerings to include wash-and-fold, alterations, and specialty cleaning, you can tap into new revenue streams and attract a broader customer base. Diversifying your services mitigates the risk associated with relying on a single income source and caters to the evolving needs of your customers. CleanGuard provides step-by-step methods to help you assess market demand, train your staff, and effectively promote your new services.

    Operational Efficiency

    Operational efficiency is crucial for reducing costs and increasing productivity. CleanGuard helps you streamline your processes by implementing energy-efficient equipment, inventory management systems, and process automation. Conducting energy audits to identify inefficiencies and upgrading to efficient equipment can significantly cut down on utility bills. Additionally, automating routine tasks such as scheduling, billing, and customer communication frees up your staff to focus on more critical aspects of your business, thereby improving overall efficiency and service quality.

    Financial Health Management

    Maintaining financial health is another critical component of CleanGuard. The guide offers tools and techniques for monitoring cash flow, reducing and managing debt, and controlling expenses. Regularly updating and reviewing cash flow statements helps you anticipate and plan for potential financial shortfalls. CleanGuard also provides strategies for negotiating better terms with creditors and suppliers, enabling you to manage debt more effectively. By conducting regular expense audits, you can identify areas for cost-cutting without compromising service quality, ensuring your business remains financially stable.

    Customer Engagement and Retention

    Building strong relationships with your customers is essential for driving repeat business and fostering loyalty. CleanGuard emphasizes the importance of customer engagement and retention through loyalty programs, exceptional customer service, and regular communication. Designing and promoting rewarding loyalty programs encourages customers to return and recommend your services to others. Comprehensive customer service training for your staff ensures that every interaction leaves a positive impression. Additionally, maintaining regular communication through email newsletters, social media, and SMS keeps your customers informed and engaged.

    A Safety Net for Your Business

    Think of CleanGuard as your business's safety net, providing protection and resilience during tough times. By implementing the strategies outlined in this comprehensive guide, you can safeguard your business from economic uncertainties and position it for long-term success. CleanGuard equips you with actionable steps and proven methods to diversify your services, optimize operations, secure your financial health, and build lasting customer loyalty. Don’t let economic challenges dictate your business’s future—equip yourself with CleanGuard and thrive in any economy.

    By following the strategies and insights provided in CleanGuard, dry cleaning business owners can navigate economic storms with confidence and emerge stronger than ever. This guide is not just about survival; it’s about building a thriving, resilient business that can withstand any market conditions.

    Order your copy today!


  • 14 Aug 2024 5:00 AM | Anonymous

    As summer draws to a close and September approaches, it's crucial for dry cleaning business owners to start planning for the seasonal transition. The change in weather, customer demands, and business opportunities during this time can significantly impact on your operations. Proper preparation can ensure your business not only survives but thrives during this period. Here’s what you should be focusing on as August ends and you move into September.
    1. Evaluate and Adjust Inventory
    As the season changes, so do the types of garments your customers bring in. August is typically the last month when summer clothing dominates, while September marks the beginning of the influx of fall and winter garments. Start by evaluating your current inventory of cleaning supplies, solvents, and other materials to ensure you are well-stocked for the heavier fabrics and more complex cleaning processes that autumn clothing often requires.
    Consider running a sale or promotion on summer garment cleaning services to clear out inventory. This not only helps manage your stock but also drives customer engagement during a period when business might typically slow down.
    2. Seasonal Marketing Campaigns
    September is a great time to launch targeted marketing campaigns aimed at both existing and potential customers. With back-to-school season and the upcoming cooler weather, people are transitioning their wardrobes from lightweight summer attire to heavier fall and winter garments. Use this opportunity to remind customers of the importance of dry cleaning these items.
    You could introduce a special promotion, such as a discount on coats, jackets, and sweaters brought in for cleaning during September. Additionally, consider creating a campaign that educates customers on the benefits of regular dry cleaning for maintaining the longevity and appearance of their fall and winter garments.
    3. Prepare for Back-to-School
    Back-to-school season is not just for students. It’s also a prime time for parents and professionals who are returning to their regular routines after the summer break. This period often brings an increase in the need for professional attire cleaning. Ensure that your business is ready to handle the influx of school uniforms, workwear, and other garments that will likely need cleaning.
    Consider offering special back-to-school discounts or packages, such as a uniform cleaning package at a reduced rate or a bulk discount for multiple items. This will attract more customers and help boost your revenue during this period.
    4. Update Your Website and Online Presence
    As you move into a new season, it’s also a good time to update your website and online presence to reflect your current offerings. Highlight any seasonal promotions, new services, or changes in business hours that may coincide with the end of summer. Make sure your website, social media pages, and online listings are up to date with accurate information.
    Additionally, consider creating content that addresses seasonal topics, such as tips for caring for winter garments or advice on storing summer clothes. This not only provides value to your customers but also helps improve your search engine rankings, making it easier for potential customers to find your business online.
    5. Staffing Adjustments
    With the change in season, you may also need to reassess your staffing needs. The end of summer might see some staff returning to school or needing different schedules. At the same time, the increase in demand for dry cleaning services in September may require additional help, particularly during peak hours.
    Plan ahead by reviewing your staff schedule and making any necessary adjustments. If needed, start the recruitment process early to ensure you have adequate coverage as business picks up. Additionally, consider providing refresher training sessions for your staff to ensure they are well-prepared to handle the seasonal demands, particularly if there are any new services or promotions being offered.
    6. Customer Service and Retention
    As customer habits shift with the changing seasons, now is an excellent time to focus on customer retention strategies. Consider implementing a loyalty program or offering incentives for repeat customers. Personalized marketing, such as sending out reminder emails or texts to customers who haven’t visited in a while, can also be effective.
    Additionally, with the potential for new customers as people adjust to their fall routines, make sure your customer service is top-notch. Train your staff to provide a welcoming and helpful experience, as this can significantly impact whether first-time customers become regulars.
    7. Plan for the Holidays
    While it might seem early, September is the perfect time to start planning for the upcoming holiday season. Begin thinking about holiday promotions, special services (such as holiday tablecloth and formalwear cleaning), and any necessary inventory adjustments. Early planning ensures you’re not scrambling when the busy holiday season arrives.
    You might also want to consider collaborating with local businesses for cross-promotions, which can help expand your reach and bring in new customers during the holiday season.

    The end of August moving into September is a critical time for dry cleaning business owners. By focusing on inventory adjustments, targeted marketing campaigns, staffing needs, and customer service, you can position your business for success as you transition into the fall season. Proper planning and strategic action will not only help you manage the seasonal shift but also provide opportunities to grow your business and enhance customer satisfaction.

  • 14 Aug 2024 5:00 AM | Anonymous

    What are the top 5 Reasons to Try Perplexity as a Dry Cleaner Owner
    As a dry cleaner owner, staying competitive in a rapidly evolving industry is crucial. One way to gain an edge is by exploring new technologies and tools that can enhance your business operations and customer experience. Perplexity, an AI-powered tool, offers several benefits that could be particularly valuable to your dry cleaning business. Here are the top five reasons to give Perplexity a try:

    1. Enhanced Decision-Making with Data-Driven Insights
    Perplexity leverages advanced AI to analyze vast amounts of data, providing you with actionable insights that can help inform your business decisions. Whether you need to determine the best times to offer promotions, optimize your pricing strategy, or identify trends in customer preferences, Perplexity can process data quickly and present you with clear, easy-to-understand insights. This data-driven approach allows you to make informed decisions that can boost your profitability and customer satisfaction.

    2. Improved Customer Engagement and Personalization
    Understanding your customers’ needs and preferences is key to building loyalty and driving repeat business. Perplexity's AI can analyze customer data to help you personalize your services and marketing efforts. For example, the tool can identify patterns in customer behavior, such as frequent cleaning of certain types of garments or preferred pickup times, allowing you to tailor your communications and offers accordingly. By delivering a more personalized experience, you can enhance customer engagement and foster stronger relationships with your clients.
    3. Optimized Operational Efficiency

    Running a dry cleaning business involves managing multiple operational aspects, from staffing to inventory management. Perplexity can assist by optimizing these processes through predictive analytics. The AI can forecast demand for specific services based on historical data and seasonal trends, helping you allocate resources more effectively. This means you can ensure you have the right amount of staff on hand during peak times, avoid overstocking or understocking supplies, and streamline your operations for maximum efficiency.

    4. Competitive Edge Through Innovation
    Staying ahead of the competition requires continuous innovation and adaptation. By integrating Perplexity into your business, you demonstrate a commitment to leveraging cutting-edge technology to improve your operations. This can differentiate your dry cleaning service from others in your area, positioning you as a forward-thinking, tech-savvy business owner. Customers are increasingly drawn to businesses that use innovative tools to enhance service quality, and Perplexity can help you maintain that competitive edge.

    5. Cost Savings and Revenue Growth
    While investing in new technology might seem daunting, Perplexity offers significant potential for cost savings and revenue growth. By optimizing your operations, you can reduce waste, minimize labor costs, and improve the efficiency of your supply chain. Additionally, the personalized marketing insights provided by Perplexity can lead to more effective promotions, driving increased sales and higher customer retention rates. Over time, these benefits can translate into substantial financial gains for your business.

    Perplexity presents an exciting opportunity for dry cleaner owners looking to enhance their business operations, improve customer satisfaction, and stay competitive in the market. By offering data-driven insights, personalized customer engagement, operational optimization, innovative solutions, and cost savings, Perplexity can be a valuable tool in your business arsenal. Embracing this technology could be the key to unlocking new levels of success for your dry cleaning business.


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News Update:

We have been made aware that National Waste sold its facility to Clean Earth.

www.cleanearth.com/contact

If you visit, www.cleanearth.com/contact and fill out the form, you can get registered as a customer.

Clean Earth Phone Number: 866-303-7644

Another option for waste removal is.

Clean Harbors- Clean Harbors recently purchased Safety Clean

Visit www cleanharbors.com/locations for a complete list of the facilities.

example NY  631-703-3451     Bridgeport NJ 856-467-3103

ERC FAQ's



I already received PPP. Can I still get the ERC?

The simple answer is YES! On December 27, 2020, The Taxpayer Certainty and Disaster Tax Relief Act of 2020 was enacted. This Act modified the ERC credit rules. One change included a modification that permits a company to have a PPP loan, and also be able to take advantage of the ERC credit. But, you may not use the same dollar for dollar funds. We consider this when we process your ERC credit.

How will my ERC tax credit be disbursed?

We are proud to have established the ERC Master Trust for the benefit of our clients’ Tax Refunds. Eastern Point Trust Company (EPTC) — the same prestigious Trust Company that assisted in disbursing the Flint Contaminated Water Fund, The NFL CTE Concussion Fund, the Bernie Madoff Settlement Fund, and many other nationally known Escrow accounts — is our trust company. Feel safe knowing that all funds received are deposited directly into the Eastern Point Trust Company and are placed into the ERC Master Trust; then dispersed into separate sub-trust accounts for each individual client.

How do I repay the ERC Credit?

Another simple answer…You don’t! The ERC credit IS NOT A LOAN! The ERC credit is a refundable tax credit that you are eligible to receive if you meet the criteria. If you do not file for the ERC credit and are eligible for it, you will lose out on receiving thousands, or even millions of dollars that are actually owed to you.


How long does it usually take to get my ERC Credit?

The process works in 5 easy steps:

  • You submit our pre-qualifying questionnaire.
  • You will receive a link to upload the documents we will request.
  • Within 2-7 days (and at no charge), we provide you the exact dollar amount of the credit you are owed.
  • If you decide to contract with us, you will select a payment option, and your claim will be filed.
  • Your refund will be generated by the IRS (there is currently a 20-week minimum backlog for ERC refunds).

Why should I contract ERC Helpdesk…can’t my CPA file for me?

The only service ERC Helpdesk provides is the calculation and filing for ERC refunds—which is based on your payroll. Your CPA likely handles your business income tax returns. ERC is likely not their specialty. While your CPA can file for your ERC, it is highly likely that because of their unfamiliarity with The Cares Act and ERC credit, they might miss important findings that can make your ERC refund greater. To put it in simpler terms, we are ERC credit experts; your CPA is a tax specialist. You need an ERC expert to maximize the opportunity for a greater ERC refund. In fact, many CPAs and payroll companies do not want to file ERC and refer their clients to us.

Can I qualify for the ERC program if my 2020 revenue went up?

Another resounding, “YES!” There are two qualifiers for 2020: either revenue reduction, or a “full or partial shutdown of your business due to COVID-19.” The IRS describes this as “A government authority required partial or full shutdown of your business during 2020 or 2021. This includes your operations being limited by commerce, inability to travel or restrictions of group meetings.” These are some examples of possible qualifying events:

A business that ordinarily met with clients in person had to cancel meetings due to COVID-19.

A restaurant was forced to close and/or limit its on-site dining capacity due to COVID-19 restrictions.

Supply chain interruptions caused your business to have delayed production timelines.

COVID-19 restrictions lowered the amount of people who could attend an event with your business.

Your business had to reduce operating hours due to COVID-19 cleaning requirements and restrictions.

Will the IRS run out of ERC funds?

The government has funded $400 billion for the ERC credit program. When the funds are exhausted, the program will end. If you are an eligible employer, currently, there are funds available, and you will receive the ERC credit. The faster you file, the more likely you are to receive your credit.

As an owner, do my wages or the wages of any family member I employ qualify?

Maybe. Wages of owners who have majority ownership, defined as over 50%, do not qualify, nor do the W2 wages of any immediate family members of the owner. In the case an owner has 50% or less ownership, their W2 wages qualify, as do the W2 wages paid to immediate family members.

Is the ERC Credit taxable?

For federal income tax purposes, you will need to provide the credit information to your CPA and report it on your tax return.

We have researched the Employee Retention Credit, but we do not offer accounting or legal advice. Please contact your attorney and CPA regarding this program.

Blog posts

According to the record, The City Council took this action based on the recommendation of the Workplace Taskforce, of which the NCA was an active member.

On July 18, 2021, the City enacted Local Law 80 of 2021, which repeals the licensing requirement for retail laundries. This repeal goes into effect on December 31, 2021.

Beginning December 31, 2021, you will no longer need a Retail Laundry license from DCWP to operate your retail laundry business. Because the license is no longer required, DCWP will no longer accept new or renewal license applications.

NOTE: Industrial Laundry and Industrial Laundry Delivery businesses will continue to be licensed. The license repeal is only for Retail Laundries.

NEXT STEPS:

On December 31, 2021, your current Retail Laundry license will expire and you may take down DCWP’s license sign. You will not need to surrender or renew your Retail Laundry license.

Even though you will no longer need a license for your retail laundry, you will still be required to comply with other laws DCWP enforces, such as:

  • Your business’s bills, tickets, business cards, advertising and stationery must list your business name and address;
  • Every document (example: receipt, delivery ticket, invoice, statement, etc.) that contains charges to a consumer must accurately and clearly state each of the laundry charges, not just the total charge;
  • All vehicles used for delivery of laundry must include your business’s name, address, and telephone number in letters at least 2 inches in height;
  • You must post a price list where orders are placed or payments are made by consumers;
  • Your price list must contain a list of services offered, the minimum price charged for each service, and a description of any factors that may cause the price to be higher than the minimum. Your price list must not contain different prices for men and women for the same services;
  • If scales are used to weigh laundry on the premises, each scale must have a DCWP seal and must be inspected annually;
  • If your business offers self-service laundry machines to the general public:
  • an attendant must be on site from 8:00 P.M. until closing or 6:00 A.M. the following day, whichever is earlier; and
  • you must post a sign in a location that is clearly visible to consumers which states to whom complaints and claims for refunds must be made.


Repeal of Retail Laundry License


COVID-19 Response Document


https://www.governor.ny.gov/news/no-20213-continuing-temporary-suspension-and-modification-laws-relating-disaster-emergency

Sections 3203 and 4510 of the Insurance Law are modified to extend the grace period for the payment of premiums and fees to 90 days for any life insurance policyholder or fraternal benefit society certificate holder, as those terms are used in such sections, facing a financial hardship as a result of the COVID-19 pandemic;  

Sections 3203, 3219, and 3220 of the Insurance Law are modified to provide a life insurance policyholder or annuity contract holder or a certificate holder, as those terms are used in such sections, under a group policy or contract with 90 days to exercise rights or benefits under the applicable life insurance policy or annuity contract for any policyholder or contract holder or certificate holder under the group policy or contract who is unable timely to exercise rights or benefits as a result of the COVID-19 pandemic;

Section 1116 and Articles 34, 53, 54, and 55 of the Insurance Law and Sections 54 and 226 of the Workers’ Compensation Law are modified to impose a moratorium on an insurer canceling, non-renewing, or conditionally renewing any insurance policy issued to an individual or small business, or, in the case of a group insurance policy, insuring certificate holders that are individuals or small businesses, for a period of 60 days, for any policyholder, or in the case of a group insurance policy, group policyholder or certificate holder, facing financial hardship as a result of the COVID-19 pandemic.  The foregoing relief shall also apply to the kinds of insurance set forth in paragraphs (16), (17), (20), (21), (24), (26), and (30) of Section 1113(a) of the Insurance Law.  For purposes of this Executive Order, a small business shall mean any business that is resident in this State, is independently owned and operated, and employs one hundred or fewer individuals;

City

New York City – 5 Boroughs

NY Hero Act, Model Airborne Infectious Disease Exposure Prevention Plan

Protecting New York Workers from Airborne Diseases

On May 5, 2021, Governor Andrew Cuomo signed the New York Health and Essential Rights Act (NY HERO Act) into law. The law mandates extensive new workplace health and safety protections in response to the COVID-19 pandemic. The purpose of the NY HERO Act is to protect employees against exposure and disease during a future airborne infectious disease outbreak.

Under this new law, the New York State Department of Labor (NYS DOL), in consultation with the NYS Department of Health, has developed a new Airborne Infectious Disease Exposure Prevention Standard, a Model Airborne Infectious Disease Exposure Prevention Plan, and various industry-specific model plans for the prevention of airborne infectious disease. Employers can choose to adopt the applicable policy template/plan provided by NYS DOL or establish an alternative plan that meets or exceeds the standard’s minimum requirements.

The airborne infectious disease exposure prevention plans must go into effect when an airborne infectious disease is designated by the New York State Commissioner of Health as a highly contagious communicable disease that presents a serious risk of harm to the public health. 

Currently, while employers must adopt plans as required by the law, as of the date of this writing no designation has been made and plans are not required to be in effect.

The standard and model plans are available in English and will be available in Spanish in the coming days. Employers are required to provide a copy of the adopted airborne infectious disease exposure prevention plan and post the same in a visible and prominent location within each worksite.

Templates that apply to the Dry Cleaning Industry

Eviction Updates by State


Economic Injury Disaster Loan Assistance:

https://www.sba.gov/disaster/apply-for-disaster-loan/index.html

Online Application:

https://covid19relief.sba.gov/#/

U.S. SMALL BUSINESS ADMINISTRATION ECONOMIC INJURY DISASTER LOAN SUPPORTING INFORMATION

https://www.sba.gov/disaster/apply-for-disaster-loan/pdfs/Economic%20Injury%20Disaster%20Loan%20Supporting%20Information%20(P-019).pdf

Additional Forms

A Disaster Assistance loan officer may request you to fill out the following additional forms:

Home Loans or Sole Proprietor Loans

Download corresponding forms below:

Mailing Instructions

All required documents listed below under Forms must be returned. All forms requiring signature must be signed and dated. Incomplete applications will not be accepted.

U.S. Small Business Administration

Processing and Disbursement Center

14925 Kingsport Rd.

Ft. Worth, TX 76155-2243

If you have any questions, please contact 1-800-659-2955 or (TTY) (800) 877-8339

Use this form to upload your disaster loan application.

the 100 most active SBA 7(a) lending banks

https://www.sba.gov/article/2020/mar/02/100-most-active-sba-7a-lenders

State

New York- Insurance

NYS Executive Order 202.13   Re-Insurance Law Modifications

Insurance Carriers must allow a 60 day grace period

https://www.governor.ny.gov/news/no-20213-continuing-temporary-suspension-and-modification-laws-relating-disaster-emergency

Sections 3203 and 4510 of the Insurance Law are modified to extend the grace period for the payment of premiums and fees to 90 days for any life insurance policyholder or fraternal benefit society certificate holder, as those terms are used in such sections, facing a financial hardship as a result of the COVID-19 pandemic;

• Sections 3203, 3219, and 3220 of the Insurance Law are modified to provide a life insurance policyholder or annuity contract holder or a certificate holder, as those terms are used in such sections, under a group policy or contract with 90 days to exercise rights or benefits under the applicable life insurance policy or annuity contract for any policyholder or contract holder or certificate holder under the group policy or contract who is unable timely to exercise rights or benefits as a result of the COVID-19 pandemic;

• Section 1116 and Articles 34, 53, 54, and 55 of the Insurance Law and Sections 54 and 226 of the Workers’ Compensation Law are modified to impose a moratorium on an insurer canceling, non-renewing, or conditionally renewing any insurance policy issued to an individual or small business, or, in the case of a group insurance policy, insuring certificate holders that are individuals or small businesses, for a period of 60 days, for any policyholder, or in the case of a group insurance policy, group policyholder or certificate holder, facing financial hardship as a result of the COVID-19 pandemic.  The foregoing relief shall also apply to the kinds of insurance set forth in paragraphs (16), (17), (20), (21), (24), (26), and (30) of Section 1113(a) of the Insurance Law.  For purposes of this Executive Order, a small business shall mean any business that is resident in this State, is independently owned and operated, and employs one hundred or fewer individuals;

Small Business

Federal

CARES

The Coronavirus Aid, Relief, and Economic Security (CARES) Act allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. Known as the Paycheck Protection Program, the initiative provides 100% federally guaranteed loans to small businesses who maintain their payroll during this emergency.

What will lenders be LOOKING FOR?

In evaluating eligibility, lenders are directed to consider whether the borrower was in operation before February 15, 2020, and had employees for whom they paid salaries and payroll taxes or paid independent contractors.

Lenders will also ask you for a good faith certification that:

1. The uncertainty of current economic conditions makes the loan request necessary to support ongoing operations

2. The borrower will use the loan proceeds to retain workers and maintain payroll or make mortgage, lease, and utility payments

3. Borrower does not have an application pending for a loan duplicative of the purpose and amounts applied for here

4. From Feb. 15, 2020, to Dec. 31, 2020, the borrower has not received a loan duplicative of the purpose and amounts applied for here (Note: There is an opportunity to fold emergency loans made between Jan. 31, 2020 and the date this loan program becomes available into a new loan)

If you are an independent contractor, sole proprietor, or self-employed individual, lenders will also be looking for certain documents (final requirements will be announced by the government) such as payroll tax filings, Forms 1099-MISC, and income and expenses from the sole proprietorship.

Revised PPP application form (4/2/2020)

https://home.treasury.gov/system/files/136/Paycheck-Protection-Program-Application-3-30-2020-v3.pdf

Revised PPP Loan Updated (6/2020)

As of Thursday morning, the Senate unanimously approved a new bill that makes PPP loans more flexible in how and when they’re used. The House passed its version last week. Now, the bill just needs to be signed by the president for it to become law.

The centerpiece of the CARES Act, the PPP, was intended to prop up small businesses like dry cleaners and help keep small business employees on the payroll. Loans can be for 2.5 times payroll costs, with no collateral. Most significantly, PPP loans can be forgiven, fully or in part, depending on if borrowers maintain headcounts and payrolls at pre-pandemic levels and use their loan for permitted expenses.  Many cleaners applied for, and some received this assistance

The money can be used for payroll (no more than $100,000 annual salary per employee) as well as benefits (including paid sick leave and insurance premiums) and taxes on compensation. The new bill passed by the Senate allows for up to 40% (rather than 25%) of the loan to be used to cover mortgage interest, rent, and utilities.

The new bill also expands the amount of time borrowers have to spend their loan and have them forgiven. Before, covered expenses had to be incurred over the eight weeks right after loan disbursement. Now, small business owners have 24 weeks. Also, they have until December 31, 2020 (instead of June 30) to rehire or restaff up to their pre-pandemic level.

Any portion of the loan that is not forgiven will carry an interest rate of 1.0% and is due to be paid back within five (instead of two) years. However, payments are deferred for the first six months. There’s no pre-payment penalty.


PPP Loan Forgiveness

Borrowers will have their loans forgiven if they use the money for designated expenses. Participants are eligible for loan forgiveness for the amounts spent on authorized expenses over 24 weeks after loan disbursement.

Total payments for payroll may be forgivable. Mortgage interest, rent, and utilities are also forgivable, up to 40% of the PPP loan. (Note that if your loan is forgiven, these expenses covered by the loan are not tax-deductible, the IRS recently stated in Notice 2020-32.)

To get the entire amount of the loan forgiven (assuming that at least 60% is spent on payroll and the rest on permitted expenses), you must meet two criteria. 

First, the full-time employee headcount cannot decline from average monthly levels during 2019 or during the past 12 months. If your business launched in the second half of 2019, you can use average headcounts from January 1, 2020, to February 29, 2020. If your business is seasonal, you can base your monthly averages on numbers from February 15, 2019, or March 1, 2019, to June 30, 2019.

Second, for loans to become full grants, employers cannot cut salaries or wages. If they do, the forgiven amount will be reduced. Employers who already let workers go (between February 15 and April 26, 2020) have until December 31 to restaff.

The SBA has released the application for PPP loan forgiveness. It is two pages, plus nine pages of instructions and worksheets.  Three big changes to note:

1.      Instead of having to use your loan to cover the eight weeks right after loan disbursement, borrowers can start with the first pay period after the loan disbursement. (So if you receive the loan on Thursday, and your next pay period starts on Sunday, you can start with that Sunday pay period.)

2.      Borrowers are not required to report all allowed non-payroll costs (i.e., rent, mortgage interest, and utilities) if they don’t want to include them in the forgiveness amount. Before, there was some confusion over this; the flexibility may help borrowers keep their non-payroll costs within the required percentage (25%).

3.      The SBA recognizes that some employees who have been let go may get new jobs, or some may be fired with cause. So now there is a safe harbor for these situations.

--  The SBA has a summary of loan terms here.  link address.....https://home.treasury.gov/system/files/136/PPP--Fact-Sheet.pdf 

If you were wary of applying for PPP money before due to the nebulous information regarding forgiveness, consult with your accountant about whether the new terms make it a more comfortable fit for your business.

To increase your likelihood of getting money in the new round of funding, you should line up a bank and apply right away. Applications have slowed down compared to the first round, but the program is first-come, first-served. The deadline is June 30.  


Small Business Continuity Fund

1. As of March 27th, applications are open for INTEREST-FREE LOANS through the Small Business Continuity Fund. Go to https://www1.nyc.gov/nycbusiness/article/nyc-small-business-continuity-loan-program

The Fund, a public-private partnership between Goldman Sachs 10,000 Small Businesses, Tapestry, Inc.’s Coach Foundation and Pursuit, offers loans of up to $75,000 to small businesses in New York City as they deal with various challenges in response to the novel coronavirus. To qualify, businesses must:

• Be located within the five boroughs of New York City

• Demonstrate that the COVID-19 outbreak caused at least a 25% decrease in revenue

• Employ 99 employees or fewer in total across all locations • Demonstrate ability to repay the loan

• Have no outstanding tax liens or legal judgments

As part of the application, businesses will be required to demonstrate a revenue decrease by providing documentation such as: point-of-sales reports, bank statements, quarterly sales tax filings, 2019 tax returns, or CPA-certified profit & loss statements. Goldman Sachs Foundation will provide a grant to support technical assistance and capacity-building for the Small Business Continuity Fund.


The Employee Retention Grant Program

2. The Employee Retention Grant Program is available to help small businesses deal with the impact of COVID-19. Go to https://www1.nyc.gov/nycbusiness/article/nyc-employee-retention-grant-program

The City has launched the Employee Retention Grant Program to help retain employees as businesses face decreased revenue.

This program is available to New York City businesses with:

a. one to four employees and

b. can demonstrate at least a 25% decrease in revenue as a result of COVID-19.

Eligible businesses will receive a grant covering up to 40% of their payroll for two months. Businesses can access up to $27,000.

Who Can Apply?

Businesses must:

  • Be located within the five boroughs of New York City

  • Demonstrate that the COVID-19 outbreak caused at least a 25% decrease in revenue

  • Employ 1-4 employees in total across all locations

  • Have been in operation for at least 6 months

  • Have no outstanding tax liens or legal judgments

3. Northern Manhattan Emergency Recovery Fund

The Northern Manhattan Emergency Recovery Fund has received $2 million from Presbyterian Hospital for immediate relief to aid in the recovery and development of the community. The Fund will be administered by the Hispanic

 Federation. Go here for details https://hispanicfederation.org/nomafund/


For Employees

Federal

State 

City 


Things to Consider

Miscellaneous

The New York State ban on plastic bags has been postponed from April 1st toMay 15th Utilities have been ordered to not shut off service for gas, water, or electricity.

For NYC Employees

Verizon, Spectrum, and other cable providers' offer for free internet for households with school-age children. Verizon is also offering other learning tools and some premium TV channels offered to customers at no additional cost. Read the release: http://verizon.com/about/news/verizon-customers-learning-tools-premium-tv

Con Ed has halted all meter reading and installation of smart meters; stopped shutoffs of electric, natural gas or steam service due to non-payment resulting from the health crisis; waived new late-payment charges; and suspended the fee charged to a customer who is unable to grant access to their property. They WILL continue to shut off service when there is a safety issue. Customer service walk-in centers are shut. Residential customers can choose one of the alternate ways to pay their bill, including online at My Account, by mail with a check or money order, or by phone at 1-888-925-5016,

SNAP ASSISTANCE. The nonprofit expensify.org will reimburse SNAP participants $50 after they use their EBT card for approved purchases and submit a receipt. They are allocating these funds to help families in need to purchase essential groceries during the COVID-19 outbreak. There's no "catch" and the money is directly deposited into the participant's bank account. Employees should visit Expensify.org/hunger for more information.

Beginning Monday, March 23rd, free meals will be distributed at more than 400 sites across the city. Students may pick up three meals at one time. Find a location near you.

The New York State ban on plastic bags has been postponed from April 1st to May 15th 


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