Week 2: Writing Effective AI Prompts for Maximum Efficiency

Goal: Teach dry cleaners how to write precise AI prompts to get better results.

Lesson 1: Why Vague AI Prompts Don’t Work

Key Takeaways:

• AI follows instructions exactly as given, so vague prompts lead to poor results.

• Example of a bad prompt: “Write a social media post about dry cleaning.”

• Example of a good prompt: “Write a Facebook post announcing our new VIP express service, emphasizing speed and convenience for busy professionals.”

Action Step:

• Write down 3 vague prompts you might use in your business and try to make them more specific.

Lesson 2: How to Structure AI Prompts for Better Results

Key Takeaways:

A good AI prompt should include:

1. Context – Explain what the AI is doing (e.g., writing an ad, responding to a customer, etc.).

2. Details – Include relevant information (e.g., pricing, speed, benefits).

3. Tone & Format – Specify if you want a casual, professional, or humorous tone.

4. Call to Action – Tell the reader what to do next (e.g., “Book now!”).

Action Step:

• Practice rewriting a general prompt using this structure.

Lesson 3: Step-by-Step Guide to Creating AI-Generated Marketing Content

Key Takeaways:

• AI can generate social media posts, emails, and even customer service responses if prompted correctly.

• Example process:

  • Step 1: Define your goal (e.g., promote a new service, announce a special discount).

  • Step 2: Choose your platform (e.g., Facebook, Instagram, email, text message).

  • Step 3: Use a detailed prompt to generate the content.

  • Step 4: Review & personalize AI’s response before publishing.

Action Step:

• Use AI to generate a social media post for an upcoming promotion, using the structure from Lesson 2.

Week 2 Action Guide

Step 1: Identify Weak AI Prompts in Your Business

List 3 prompts you currently use that could be improved:

Step 2: Rewrite & Strengthen the Prompts

Improve the prompts using the AI prompt structure:

Weak Prompt	Improved Prompt
Example: "Write about our dry cleaning service."	Example: "Write an Instagram post announcing our new same-day dry cleaning service, emphasizing convenience for busy parents. Include a call-to-action: 'Try it today!'"

Step 3: Generate & Test AI Content

• Use AI to generate content based on your improved prompts.

• Review the output and refine if needed.

• Post the best one on your chosen platform and track engagement.

Next Week: Integrating AI into Daily Operations Without Chaos